The Problem: Businesses Are Losing Clients and Efficiency

Modern companies increasingly face team overload, rising costs, and staff shortages. This is especially true for small and medium-sized businesses in sectors like services, healthcare, e-commerce, and HoReCa.

According to Kantar, up to 80% of clients do not return if they don’t receive a response the first time. A 2024 survey among Ukrainian entrepreneurs showed that over 53% of businesses fail to handle incoming inquiries during peak hours — particularly in the evenings and on weekends.

The Solution: AI as the New Operational Standard

Artificial Intelligence is no longer futuristic — in 2025, it’s a practical tool that helps businesses:

• automate routine processes (booking, scheduling, FAQs),

• personalize client communication,

• reduce team workload and burnout,

• improve service quality without increasing staff.

McKinsey estimates that using AI assistants can reduce customer service costs by 30–60%, while increasing conversion rates by 20–35%.

Ukrainian Data: The Trend Has Already Begun

According to Forbes Ukraine, 76% of Ukrainian companies have already implemented AI in at least one business function — marketing, customer support, analytics, or recruitment.

Ukraine’s Ministry of Digital Transformation has announced the creation of an AI Center of Excellence — a national initiative to support startups, provide sandbox infrastructure, and develop a local AI hub.

AI is no longer an “experiment” — it’s an asset. Businesses that adopt it systematically are already seeing growth in revenue, conversion, and customer loyalty.

Ukrainian Use Cases: It’s Already Working

1. Ribas Hotels Group (HoReCa)

The company automated HR training and onboarding with AI, saving up to 100 hours per employee per year and making team integration more flexible.

2. Epicentr (Retail)

Uses AI to generate product descriptions, personalize videos and visual creatives. This cut lead costs by 3x and doubled conversion rates. AI assistants now also handle incoming messages on the website and in messengers.

3. Medical and Aesthetic Clinics

According to internal data from automation platforms (including solutions like HAPP AI), up to 87% of incoming tasks (bookings, reminders, simple inquiries) are handled without human involvement. This reduces reception load and improves service during peak times.

The Future: AI Is Not an Experiment, It’s the New Normal

AI in business is no longer a trend — it’s the new operational reality. Its adoption delivers measurable economic impact, reduces reliance on human labor, and helps businesses retain customers without burning out their teams.

Industries with the highest ROI from AI assistants:

• Medical clinics and salons (up to 60% automation of communications);

• HoReCa (booking, logistics, inquiry handling);

• E-commerce (customer support, product descriptions, order processing).

Conclusion

Ukraine already has the technology, talent, market, and real success stories of AI in business. Yet, fewer than 10% of small businesses are using these tools systematically.

That’s why companies that start today — will be steps ahead tomorrow.

AI isn’t about replacing people.

It’s about relieving them of routine work — so they can focus on real business.

And live a little more.